Claire had heard great things about Bedford Borough Council and so when change in career beckoned she knew it would be a good fit: "The development on offer and the supportive environment that I’d be working in. I had a bit of a change in career and knew this was somewhere I could develop my skills".
As a Communications and Communities Manager, Claire was inspired to pursue this career because of her passion for connecting people through storytelling: "I’ve always been drawn to the power of communication to shape perceptions, build relationships, and drive positive change. The ability to craft and share messages that resonate with diverse audiences, whether it’s promoting community initiatives or engaging stakeholders, is something I find incredibly rewarding. My role allows me to use both creativity and strategy, where I can amplify voices, highlight important work of the Council and contribute to the growth and success of the community."
Claire feels Bedford Borough Council is a place where people genuinely want to get the best deal for residents and businesses, adding: "It’s forward thinking, allows me to develop my owns skills all while getting to work with some brilliant people.
"I’ve gained valuable skills in strategic communication, public relations, and community engagement, all of which are crucial for my role. The Council’s supportive environment has provided me with opportunities to lead impactful projects, collaborate with diverse teams, and enhance my expertise in both traditional and digital media. Additionally, the informal mentorship offered here have helped me refine my leadership abilities and stay current with industry best practices, ultimately enabling me to contribute more effectively to our Council community."
Claire's role is extremely varied and that's its appeal: "Every day is different and that’s also one of the best parts of the job! My daily tasks can range from having a one-on-one with the Chief Executive to handling media inquiries over the phone and via email. I also spend time brainstorming and developing creative campaigns, like our upcoming Christmas initiative to encourage people to visit Bedford. I also get to meet with lots of great charities and volunteer groups in the Borough and make sure they get the opportunity to network and share ideas at our various events. A key part of my role is managing a fantastic team, catching up with them on their latest projects, and ensuring they feel supported and empowered. The variety in my day keeps things fresh and engaging!"
Such a role comes with its challenges however but is an excellent opportunity for Claire to use her problem solving skills: "As a Communications and Communities Manager, have to navigate the complexities of crisis communication. When issues arise, I need to quickly assess the situation, develop a clear and effective response, and manage the flow of information to various stakeholders. Balancing transparency while maintaining the organisation’s reputation, requires quick thinking and strategic planning.
And of course that also means the rewards are high: "The most rewarding part of my role is witnessing the growth and development of my team. It’s incredibly fulfilling to see team members advance their careers, whether they’re moving on to new opportunities or achieving recognition for their work. Watching their professional growth and knowing that I’ve played a part in their development is truly gratifying. Plus, we manage to have a bit of fun along the way, which makes the experience even more enjoyable."
Claire's advice for anyone considering working for a local authority is simple: "Do it! Working in local government has offered me a wealth of opportunities and a diverse range of roles and projects. You’ll find that the experience can be incredibly rewarding, with the chance to make a tangible impact on your community. You need to embrace the variety and be prepared for a dynamic environment where you can contribute to meaningful change."