Chewing Gum Campaign
What is the Chewing Gum Campaign?
Bedford Borough Council were awarded funding to run an advertising
campaign, in an attempt to reduce littering from chewing gum. The
campaign started on the 10th September 2007. The funding
paid for advertising in bus shelters and phone boxes across
The funding has come from DEFRA (Department of
Environment, Food and Rural Affairs)
The aim of the advertising campaign was
- Raise awareness of the problem of chewing gum
- Encourage responsible disposal of gum
- Educate people that dropping gum is littering
and that those who drop gum on the floor can be fined up to
What have the Council done to support the
The Council have produced Gum Raps - available
free of charge from the Pride in Bedford marquee and Town Hall. Gum
Raps are slips of recycled paper that you place your gum into when
you're done with it. So, if you are on the tube, or on the bus, or
there's no bin nearby you can keep your gum on your person, safely
wrapped in the gum wrap, until you find a bin.
On 10th September, the launch of the campaign
began outside the Harpur Centre. Advertising vehicles supplied by
DEFRA and the Borough’s own gum busting machine were on hand to
reinforce that gum littering will not be tolerated.
the fine for dropping gum?
From September 18th onwards, Enforcement Officers will be on the
look out and if they see anyone littering the pavements or highway
with gum (or cigarette butts), you can be fined £75.
Why should I care about not dropping
- You will get fined £75 if you are caught
- Discarded gum is unhygienic and un-slightly
- It costs approx 3p for a piece of chewing gum,
but 10p per piece to clean it off the street
- The Borough currently spends around £16,000 hot
washing the pavements of gum each year
Where can I get a Gum Wrap?
Gum Raps are available for Town Hall reception
and from selected town centre businesses.
Aged between 9-18? Take part in our competition and design a poster
that will encourage people not to throw their chewing gum on the
floor. Top prize is a digital camera and a chance for your poster
to be seen across the borough. This competition has now closed.
Did you know?
20 million people in the UK use chewing gum
In the UK, we can get through more than 935
million packs of chewing gum each year. Most of this is discarded
on the streets and roads of the UK
Discarded gum can be dangerous for wild
animals and pets. It gets caught in feathers and fur and when
swallowed can lead to suffocation
After the first initial month of campaigning
Bedford Borough achieved an overall 16% reduction in the amount of
chewing gum dropped in the Town Centre.
One fixed penalty notice was issued to a member of the public for
dropping chewing gum.
Over 100 entries were received from Middle Schools in response to
the poster competition.